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The Three Biggest Motivators

Here we are at the very beginning of a new year; this is when most of us start setting goals and feeling inspired and motivated to have an even better year than last year.

For some, getting motivated and staying motivated are difficult to sustain, whereas for others they are automatically motivated naturally.

Motivation, the driving force behind actions and aspirations, stems from various sources, which is why we should understand what motivates and why, and to use what we have naturally or find out what it is that will motivate us and use these strategies to help us set achievable and realistic goals for 2024.

Below are four major motivators focusing on purpose and meaning, achievement and recognition, external incentives and rewards and emotional connection and relationships. Have a read through and see what you can tease out to use personally and professionally:


Intrinsic Fulfilment: The pursuit of a meaningful purpose or a deeper cause serves as a powerful motivator. When individuals connect their work or goals to something they deeply believe in, whether personal values, a mission, or a sense of contribution to society, it fuels passion and perseverance.

Autonomy and Mastery: The desire for autonomy—to have control over one’s decisions and actions—and the pursuit of mastery in a particular skill or domain are intrinsic motivators. People are driven by the autonomy to shape their lives and the mastery of skills that contribute to personal growth and expertise.


Goal Attainment: The pursuit of specific, challenging, and achievable goals drives motivation. Accomplishing these goals provides a sense of achievement, boosting confidence and inspiring further efforts.

Recognition and Validation: External validation, such as praise, awards, or acknowledgment from peers and leaders, acts as a powerful motivator. Feeling appreciated and recognised for one’s efforts enhances motivation and commitment to continue excelling.


Financial Rewards: Monetary compensation, bonuses, or incentives serve as external motivators for many individuals. While not the sole motivator, financial stability and rewards contribute significantly to drive performance and commitment.

Competition and Comparison: Healthy competition, whether with oneself or others, can be a driving force. The desire to outperform or excel compared to peers or competitors can fuel motivation to improve and innovate.


Connection and Relationships: Strong connections with colleagues, customers, or a community create a sense of belonging and purpose. Collaborating with like-minded individuals or fostering relationships can be a powerful motivator.

Impact and Legacy: Aspiring to leave a lasting impact, build a legacy, or positively influence others’ lives motivates individuals to strive for excellence and contribute meaningfully.

Understanding these diverse motivators allows us to tailor strategies that harness these drivers effectively, fuelling sustained motivation toward personal and professional growth.

In conclusion, consider writing down your thoughts around your key motivators and see how you can tailor your own strategies to help you be more effective and increase your motivation.

This is a great time of the year to do this as we are often feeling more positive with setting goals for the year and aiming for improvements from last year and previous years.

If you are still struggling with where to start and what to do, or lacking in motivation, please feel free to contact Debs for a chat.

Ask about the Success Factor one-hour complimentary consultation today.

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